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Introducing The Give and Keep Brand Car, Mimi.
The iconic Austin Mini perfectly embodies the Give and Keep brand experience due to its remarkable ability to consistently create genuine, heartfelt smiles.
The Iconic Classic Austin Mini
With its vibrant colours and nostalgic charm, the classic Austin Mini not only captures attention but also invites connection, reminding us of simpler times and the joy of sharing fond memories with others.
Why a Classic Mini?
The Mini’s global iconic status aligns perfectly with our vision and desired brand experience of making people smile.
The classic Austin Mini was chosen as the Give and Keep brand car for its timeless appeal, cool compact design, and historical significance as a symbol of fun, freedom and joy. The Mini’s global iconic status aligns perfectly with our vision and desired brand experience of making people smile from the heart whilst capturing the spirit of adventure and happiness.
A Fusion of Tradition and Innovation
Our brand car beautifully blends timeless charm with modern aesthetics.
Our brand car beautifully blends timeless charm with modern aesthetics. By incorporating fresh and contemporary elements into the classic Mini design, we create a visual identity that resonates with both traditionalists and modern enthusiasts who are both equally happy to align themselves to the Give and Keep brand.
The 'Cool' Factor
By associating G&K with the classic Mini, we are able to leverage its cool, retro appeal to enhance our brand's image
The Give and Keep brand embodies a 'cool factor' through our choices and styling. By associating G&K with the classic Mini, we are able to leverage its cool, retro appeal to enhance our brand's image and attract a wider global audience.
Global Icon of Smiles
The classic Mini is a global iconic car known for making people smile.
The classic Mini is a global iconic car known for making people smile. We aim to translate this joyful impact the Mini creates in a very natural manner through to the Give and Keep brand ensuring our products bring happiness and positivity to our customers worldwide.
Respect Tradition Embrace Innovation
Give and Keep strives to develop products that include and celebrate previous generations.
One of the deeper symbolisms behind our brand car choice is to honour the generations that came before us who have established the foundations for us to build our brand upon. Give and Keep strives to develop product offerings that not only include but also celebrate the contributions of previous generations.
Joy For Commuters
Our beloved Mini brightens up the day of even the most serious commuters.
With its cute and vibrant design, our beloved Mini brightens up the day of even the most serious commuters serving as a gentle reminder to embrace a lighter perspective on life when things may seem a little gloomy.
Diverse Audience
A symbol of unity and breaking down barriers.
Mimi creates a sense of fun that resonates with a diverse range of audiences thereby becoming a symbol of unity and breaking down barriers.
Embrace The Power of Mimi
Here are some of the ways in which Brand Licensing Specialists and Retailers can embrace the power of Mimi to help increase our brand profile.
Pop Up Events
The Give and Keep brand car can be used to assist exclusive product launches at various flagship retail locations and trade shows where Mimi can serve as the centrepiece attraction for customers to help raise our brand profile.
Interactive Roadshows
Interactive booths can be set up around Mimi where customers can enjoy activities like photo ops, games and digital live events helping to boost brand visibility and foster a deeper connection with our audience.
Social Media Campaigns
Mimi can be used to launch a vibrant social media campaign encouraging followers to share their photos. The user-generated content will generate excitement and spread the brand's message of joy and sharing.
more about Give and keep
By examining each component of our brand, you can gain a comprehensive understanding of what makes Give and Keep a stand out option in the world of brand licensing and retail.
SAM
A breakdown of Sam The Angel
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